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04Brand · Editorial·2026

An ultra-luxury mobility flagship for Morocco

STARADA — project showcase
Role
Lead Frontend Engineer
Year
2026
Category
Brand · Editorial
Services
Creative Development, Brand UI, Motion System, Technical SEO
Overview

STARADA needed a presence that feels private, cinematic, and credible to high-intent clients in Morocco. I engineered a brand-led marketing site where the journey is editorial: atmosphere, curated fleet storytelling, then a luxury-toned concierge inquiry.

The Challenge

Luxury rental brands often look interchangeable online — stock photography, cluttered CTAs, and weak brand presence. STARADA required exclusivity at first glance, immersive fleet storytelling, and a conversion path that still felt private.

The Solution

Obsidian, champagne, and gold UI with display typography and restrained layout. GSAP hero entrances, scroll reveals, and a transform-based fleet carousel carry the narrative; React Hook Form + Zod power a validated concierge inquiry; metadata, local-business JSON-LD, and dynamic OG images handle discoverability.

Impact
0

Pages

Home · Fleet · Experience · Contact

GSAP

Motion

Hero, reveals, fleet carousel

Zod

Forms

Validated concierge inquiry

Local

SEO

JSON-LD + dynamic OG images

Gallery
STARADA — cinematic homepage for an ultra-luxury mobility brand
01 — STARADA — cinematic homepage for an ultra-luxury mobility brand
Fleet storytelling — specs, pricing cues, and vehicle narratives
02 — Fleet storytelling — specs, pricing cues, and vehicle narratives
Brand ritual and experience pages with restrained luxury layout
03 — Brand ritual and experience pages with restrained luxury layout
Private concierge inquiry with clear validation and luxury-toned UX
04 — Private concierge inquiry with clear validation and luxury-toned UX
Built with
Next.js
React
TypeScript
Tailwind CSS
shadcn/ui
GSAP
React Hook Form
Zod
Vercel
Results
StatusLive
MotionGSAP
ConvertConcierge
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