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04Brand · Editorial·2026

An ultra-luxury mobility flagship for Morocco

STARADA — project showcase
Role
Lead Frontend Engineer
Year
2026
Category
Brand · Editorial
Services
Creative Development, Brand UI, Motion System, Technical SEO
Overview

STARADA needed a presence that feels private, cinematic, and credible to high-intent clients in Morocco. I engineered a brand-led marketing site where the journey is editorial: atmosphere, curated fleet storytelling, then a luxury-toned concierge inquiry.

The Challenge

Luxury rental brands often look interchangeable online — stock photography, cluttered CTAs, and weak brand presence. STARADA required exclusivity at first glance, immersive fleet storytelling, and a conversion path that still felt private.

The Solution

Obsidian, champagne, and gold UI with display typography and restrained layout. GSAP hero entrances, scroll reveals, and a transform-based fleet carousel carry the narrative; React Hook Form + Zod power a validated concierge inquiry; metadata, local-business JSON-LD, and dynamic OG images handle discoverability.

Impact
0

Pages

Home · Fleet · Experience · Contact

GSAP

Motion

Hero, reveals, fleet carousel

Zod

Forms

Validated concierge inquiry

Local

SEO

JSON-LD + dynamic OG images

Gallery
STARADA — cinematic homepage for an ultra-luxury mobility brand
01STARADA — cinematic homepage for an ultra-luxury mobility brand
Fleet storytelling — specs, pricing cues, and vehicle narratives
02Fleet storytelling — specs, pricing cues, and vehicle narratives
Brand ritual and experience pages with restrained luxury layout
03Brand ritual and experience pages with restrained luxury layout
Private concierge inquiry with clear validation and luxury-toned UX
04Private concierge inquiry with clear validation and luxury-toned UX
Built with
Next.js
React
TypeScript
Tailwind CSS
shadcn/ui
GSAP
React Hook Form
Zod
Vercel
Results
StatusLive
MotionGSAP
ConvertConcierge
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